Welcome to The Lab
Your creative playground for all things Jiu-Jitsu. We believe Jiu-Jitsu should be a space for self-expression, experimentation, and fun — not just combat and conformity.
Our brand guidelines reflect that same philosophy: bold, playful, and empowering. Whether you’re designing for us, collaborating with us, or simply exploring what we’re about, this guide will give you the full picture of our brand personality, visual identity, and mission.
Tap Lab isn’t just a rashguard brand — it’s a movement for mat scientists, rule-breakers, and anyone who rolls to their own rhythm.
About Us
Tap Lab is a bold, creative, and playful Jiu-Jitsu rashguard brand built around the idea of reconnecting with your inner child. We exist to make the mats a more expressive, colorful, and joyful place.
In a sport often wrapped in aggression and dark aesthetics, TapLab brings in light, color, and humor. Our high-performance gear is designed with imagination and personality, turning every roll into an opportunity for creativity and self-expression.
The name TapLab embodies our vision: a space where athletes experiment like scientists, invent their own formulas for submission success, and express themselves freely. We make gear for the misfits, the innovators, and the color-lovers of Jiu-Jitsu — those who want to roll hard and have fun while doing it.
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Our Why
TapLab was born to shake up the world of Jiu-Jitsu gear with designs that are bold, vibrant, and full of personality. For us, the mats are more than a place to train — they’re a canvas for creativity, individuality, and joy.
TapLab exists for those who see Jiu-Jitsu as both art and science — a space where experimentation and self-expression are as important as technique. Every product we create is designed to spark confidence, inspire play, and bring something unexpected to the sport we love.
Our why is simple: To make Jiu-Jitsu feel alive, colorful, and inclusive, while building a community that celebrates individuality as much as skill.
Our vision
We aim to create a community where creativity, confidence, and self-expression are just as important as technique. We envision a world where Jiu-Jitsu is playful, personal, and full of life — a sport where every roll is a chance to express who you are.
Our mission
Our mission is to design innovative, vibrant Jiu-Jitsu gear that empowers athletes to express their true selves. By fostering a community of like-minded athletes, we aim to inspire confidence, creativity, and connection, making every roll a chance to learn, grow, and enjoy the journey.
Our Values
At Tap Lab, our values fuel everything we do: Creativity, Connection, Innovation, Passion, and Respect. We believe Jiu-Jitsu is more than a sport — it’s a creative space to express yourself, connect with others, and have fun while pushing your limits. Our gear is designed for rule-breakers and mat scientists who lead with imagination, move with heart, and show up with respect.”